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The Best World Cup 2026 Ads

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The World Cup is the single biggest sporting event in the world which sees the greatest footballers on the planet competing against each other every four years for the right to be crowned champions.

As well as being a raucous theatre for creativity and ingenuity on the pitch, the sheer scale of the month-long occasion means that it represents an ideal opportunity for brands and corporations to get their message out to a global audience, as millions of spectators attend games or tune in to them on TV.

Historically, the World Cup has inspired a number of unique efforts, with Coca-Cola deploying the skills of Diego Maradona ahead of the 1982 World Cup, McDonald’s unearthing a young Scott Parker for their 1994 World Cup commercial and Nike memorably utilising the Samba magic of Brazil and Ronaldo Nazario in the lead up to the 1998 World Cup.

Taking their lead from the big-hitters, others have also sought to leverage their various endorsement rosters in order to maximise the appeal of their products and it has become the norm to see brands attempt to one-up each other.

Ahead of the 2026 World Cup in the United States, Canada and Mexico, GIVEMESPORT takes a look at the best ads – have a read and let us know if you agree or not.

11

Coca-Cola – Uncanned Emotions

Ft. Peter Drury

Coca-Cola appeals to the senses with an ad that focuses on the subtle sounds associated with watching a game, from nervous tapping on a soda bottle to the almost anticipatory hiss of a can opening and it is all augmented by the inimitable voice of commentator Peter Drury. The brand’s iconic red and white colours are front and centre, with moments between fans serving as metaphorical echoes of the match. Enough to inspire a thirst.

10

Stella Artois – Celebration Ft. David Beckham

Only Fools Rush In

History has taught us that Elvis Presley provides a wonderful soundtrack to a football advert (if you don’t know what I’m talking about, watch this classic World Cup ad from 2002, directed by Terry Gilliam, no less) and Stella Artois got the memo. The Belgian beer company have paired Elvis’ ‘Only Fools Rush In’ with a wisely serene David Beckham in their World Cup 2026 commercial. As Stella Artois rains down on the elated spectators, Beckham holds firm during the celebrations and subsequently relishes the taste of prudence.

9

Jim Beam – Home Field Advantage

Starring Tim Howard

Jim Beam leans in to the traditional settings of American sports fandom – the living room, backyard barbecues and “the dive bars that smell like winning” – to promote their wares ahead of the World Cup, declaring that they have “Home Field Advantage”. A confident man on a lawnmower casually runs through the various scenes tossing bottles to fans and it even features a cameo from legendary “Goalie Guy” Tim Howard, who endears himself with a “nice save” towards the end.

8

Budweiser – Let It Pour

Jurgen Klopp and a Hint of Erling Haaland

Former Liverpool boss Jurgen Klopp ominously declares, “it’s happening again” and proceeds to immerse himself in the writhing madness of the fans, which includes a group of Argentina fans transporting a goat through the streets and a Japanese businessman emerging with his entire face painted. Norway’s Erling Haaland makes an appearance too, but only just – we don’t actually see the Manchester City sharpshooter’s face. “Trust the magic!”

Mohamed Salah and Alexia Putellas Pop Up

David Beckham might have hung his boots up many moons ago, but the former Manchester United and Real Madrid star remains ubiquitous in football advertisements, evolving into something of a successor to Eric Cantona in that respect. Ahead of the World Cup, he has teamed up with his long-time partners Pepsi for an imagined Football Nation, where fickle fans decide which rules to keep and which to dispense with. The ad features the likes of Mohamed Salah, Alexia Putellas, Vinicius Jr and none other than former Rangers trialist Gordon Ramsay.

6

IRN-BRU – We’re Made in Scotland from Girders

John McGinn Tees up ‘SuBo’

Singer Susan Boyle appears at the top of Forth Bridge to bring IRN-BRU’s 2026 World Cup advert to a crescendo, but only after being assisted by none other than Aston Villa’s John McGinn. With Scotland returning to the World Cup for the first time since 1998, the famous Scottish soft-drink company has assembled a cohort of notable Scots in noteworthy backdrops to cheer the team on with a typically tongue-in-cheek anthem.

5

adidas – La Preparacion Americana

Lamine Yamal on a Mechanical Bull

As part of their push to promote their fresh range of kits ahead of the World Cup, adidas brought together Lamine Yamal, Florian Wirtz and Lionel Messi for a tongue-in-cheek portrayal of the lengths players will go to in order to prepare for a tournament in North America. Germany’s talisman Wirtz weaves through a furious blob of American footballers before scoring past a hapless hockey goalkeeper, Yamal stylishly tames a mechanical bull while wearing a cowboy hat and Messi hits strike after strike with the wand that is his left foot at the bowling alley.

4

Lays – Bandwagon (Ft. Will Ferrell & David Beckham)

LAFC Owner Rouses a Nation of Bandwagoners

Los Angeles FC part-owner and veritable funnyman Will Ferrell has fired up the bandwagon and is trailing it all across America in one of Lay’s’ World Cup 2026 ads. As well as convincing a few cowboys to get on board with a lusty ‘yee-haw’, Ferrell talks legendary Seattle Seahawks running-back Marshawn Lynch into embracing (real) football. To cap it all off, the omnipresent David Beckham appears (once again!) and takes umbrage at the suggestion that he, of all people, could be considered a bandwagoner.

3

Lego – Everyone Wants a Piece

Just a Few GOATs and Toy Bricks

Lego has been a partner of FIFA for a while now and the Danish construction toy company has brought together the biggest names in the sport for a clever ad ahead of the World Cup. Kylian Mbappe, Cristiano Ronaldo, Vinicius Jr and Lionel Messi sit at a spinning circular table, each of them taking their turn to add a brick to the Lego World Cup trophy. However, as will be the case come the final in July, there is only room for one of them on top. Unless, maybe there will be a surprise?

Ft. Trinity Rodman, Jude Bellingham and Timothee Chalamet

adidas has recruited arguably the most famous Saint-Etienne supporter in the world to garnish their World Cup 2026 advert with some Hollywood chutzpah. Timothee Chalamet assembles a crack team of footballers to finally defeat a mysterious team of backyard players who cannot be beaten. Trinity Rodman, Jude Bellingham and Lamine Yamal join forces for the task as a suitably impressed Lionel Messi watches on from the sidelines. Chalamet regales his troops with the legendary losers who failed to complete the challenge, with Zinedine Zidane, Alessandro Del Piero and – yes – that man Beckham showing up once more.

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Raheem Sterling Doing Different Job 7 Months After Chelsea Release

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Former Chelsea winger Raheem Sterling has been spotted in a new role as he continues to search for a new club after being released by Feyenoord.

The wide man left Stamford Bridge in January after being frozen out of the first-team picture by manager Enzo Maresca. He signed for Robin van Persie’s Feyenoord shortly after, but made just eight appearances across all competitions, failing to score and providing one assist.

He’s since been without a club, with no prospective suitors opting to take a chance on him yet.

This inability to find a new place to ply his trade rounds off what has been a torrid few years for the 31-year-old, a period that was compounded by his arrest back in May.

Raheem Sterling Has Had a Difficult Few Years

Raheem Sterling wearing headphones

Sterling has enjoyed an outstanding career, winning four Premier League titles and making 82 appearances for England. However, things have been difficult for him since Maresca made it clear that he had no future at Stamford Bridge back in 2024.

Despite enjoying a relatively productive 2023/24 campaign, which saw him hit double figures for goals, the Italian head coach ostracised the ex-Liverpool man in an attempt to reduce the size of his inflated squad.

This paid dividends for Maresca, as Sterling ultimately went on loan to Arsenal on deadline day in 2024. An underwhelming season at the Emirates ensued, and six months on the sidelines followed before he was released by Chelsea and ventured to the Netherlands for his latest stint.

Less than two weeks after the Eredivisie season finished, Sterling was arrested after crashing his car in Hampshire. It was revealed in a police statement that the wide man was under the influence of drugs and was also in possession of class C substances.

Three months later, no club has opted to take a punt on the player.

Raheem Sterling Now Coaching the Next Generation

raheerm sterling

Sterling isn’t spending his time without a club doing nothing. The four-time Premier League winner has been keeping busy by coaching the next generation of footballers at his own RS7 academy.

The academy’s social media pages have been pumping out content of Sterling putting aspiring footballers through their paces, passing on his insight and knowledge to youngsters looking to develop into professional players.

The clips circulating online show Sterling running hands-on coaching sessions, teaching young players various skills such as finishing and dribbling.

Sterling launched the academy in August 2025, seeking to provide players aged 5-12 with high-level training and personal development.

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3 Ways Newcastle United Have Changed In Pre-Season

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Newcastle United host Liverpool at St James’ Park in a testing start to the 2026/27 Premier League season and fans on Tyneside will be hoping for a sea change from their side.

It was a dismal end to last season under Eddie Howe, which saw the side miss out on European qualification by some margin. The departures of Sandro Tonali, Anthony Gordon, Bruno Guimaraes and then, ultimately, Howe mean a new dawn in the North East.

Matthias Jaissle arrived described as a ‘rockstar’ by CEO David Hopkinson and has already impacted the side. Here’s what we’ve learned from pre-season preparations.

Newcastle United prioritise aggressive press

newcastle united

At one stage, Eddie Howe’s side were known for their energy and aggression, but that had faded over his final season in charge on Tyneside. Jaissle has explicitly outlined that he wants to bring an aggressive press back.

Speaking this month, the Magpies head coach said:

“The ⁠phrase how Newcastle should play like is front-footed, intense, aggressive and of course also successful.

“The ​approach we have as a coaching team and the ​identity of Newcastle is famed for, it’s so linked together – which is a perfect fit in my ​eyes and that’s going to be exciting.”

That was perhaps most evident to see in a 2-1 defeat to Bayer Leverkusen. Jaissle’s press created opportunities, but also risks leaving Newcastle United exposed at the back.

A new formation will be seen

Eddie Howe embraces Mikel Arteta during Newcastle's match with Arsenal Scott Heppell Via Reuters

Eddie Howe became married to his 4-3-3 formation at Newcastle United, sooner playing strikers as midfielders and midfielders as full-backs, before altering his tactics. Jaissle appears to be more of a maverick when it comes to choosing a formation. The new Magpies boss is likely to prefer a 4-2-3-1, which has most commonly been seen in pre-season, but will give his players freedom to adjust that shape depending on the fixture.

He explained: “It is not about formations that much. It is more how you want to play, how you want to attack, how you want to defend. If you understand that and the players understand that, tactically you are much more flexible and the formation is not that important.

“These days the players are more and more involved in tactical things. Every coach and every club works with principles, so every player has to know a lot of things, tactically, in each phase of the game. I think that’s a big change.”

It’s time for Yoane Wissa’s redemption

Newcastle United's Yoane Wissa

Towards the end of the 2025/26 campaign, it looked as if William Osula could be the talisman for Newcastle United this season. The striker scored five in the final seven Premier League outings.

Osula stepped in as Yoane Wissa struggled. The former Brentford man, who cost the Magpies £55 million last summer, scored just one top flight goal last season.

Fees correct prior to summer 2026

All 10 found — excellent!

Wissa scored three times at the World Cup for DR Congo and looks to have carried that form into pre-season, becoming the main man under Jaissle. The forward scored both goals in the 2-1 comeback over Valencia and is relishing having more faith placed in him.

After the Valencia win, Wissa said: “After a tough season for me, physically and mentally, the World Cup – especially playing with my national team – has been good.

“So now new manager, new Yoane Wissa. That’s what I hope. I’m going to help the team achieve something great this season.”

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Paul Scholes Predicts Final 2026-27 Premier League Top 6

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The Premier League season commences this Friday, meaning the punditry circuit is in full prediction mode, with Paul Scholes the latest to offer his verdict.

Champions Arsenal host newly promoted Coventry City in the curtain-raiser on Friday night at the Emirates, before the full weekend of fixtures ensues. The Gunners will be looking to make a statement prior to their rivals kicking off their respective campaigns.

Mikel Arteta’s men will look to take advantage of transitional periods for their competitors and win back-to-back league titles for the first time since the 1930s. New eras begin at Stamford Bridge, the Etihad and Anfield with Xabi Alonso, Enzo Maresca and Andoni Iraola all taking charge of the contenders.

Meanwhile, Michael Carrick and Roberto De Zerbi will commence their first full seasons in charge of Manchester United and Tottenham Hotspur, respectively. Nine months of blood, sweat and tears are upon us, and Scholes has chimed into the pre-campaign discourse.

Paul Scholes Reveals His Top Six Premier League Predictions For 2026/27 Season

Paul Scholes Ed Sykes via Reuters

Arsenal are heavy favourites to retain their crown, and the summer arrivals of Bruno Guimaraes and Christos Tzolis have only boosted their chances of doing so.

Speaking on the Good, the Bad & the Football YouTube channel, Scholes tipped the Gunners to prevail once again. “They look strong. They look too strong. They’ll win it again,” he said.

Despite losing legendary manager Pep Guardiola, the former Manchester United midfielder backed City to finish second. He also claimed that Chelsea could finish second if they were to sign a goalkeeper.

“I think I’d probably still go City second,” Scholes revealed.

“I think they [Chelsea] could possibly [finish second]. If I were them, I’d have a look at the [Aston] Villa goalkeeper [Emi Martinez]. I know Juventus have just pulled out of the deal for him, but I think he’d be a good signing for Chelsea.”

Speaking about his former club, Scholes placed the Red Devils third, expressing concern over their lack of defensive solidity in the middle of the park.

“United third, for me. I still think they’ve got a lot of work to do. I think they need to strengthen. Possibly, they could do better, but I just don’t think the centre-halves are good enough. I don’t know if they’ve got it [the money to spend more].

“I just think every time I’ve seen United over the last year, or two years, they get attacked through the middle of the pitch every single time, because they don’t have the physicality or the legs in the middle of the pitch. I don’t see what’s changed really. I think they bought [Andrey] Santos to try and plug that gap a little bit, but from what I’ve seen, he’s not the most physical or robust.”

Initially placing Liverpool fourth, Scholes then reversed this take in favour of Chelsea. He bravely picked the Reds to finish just outside the top four, before backing Spurs to complete the top six.

“Fourth for me, Liverpool. Actually, I’m going to say Chelsea. Liverpool, fifth. Tottenham sixth, yeah.”

Scholes’ 2026/27 Premier League Top Six Prediction

1

Arsenal

2

Manchester City

3

Manchester United

4

Chelsea

5

Liverpool

6

Tottenham Hotspur

Watch Paul Scholes, Michael Owen and Nicky Butt make their predictions

Paul Scholes’ Relegation Picks For 2026/27

Paul Scholes Action Images via Reuters/Jason Cairnduff

After years of underwhelming battles at the other end of the table, an enthralling relegation dogfight played out in 2025/26. Tottenham narrowly avoided losing their Premier League status, sending London rivals West Ham United to the Championship instead.

The drop-zone drama isn’t expected to be quite as exciting this time around. The credentials of the promoted sides have been heavily questioned, and while many have tipped all three to go straight back down, Scholes sprung a surprising prediction.

While the former England international does think Hull City and Ipswich Town will return to the second tier immediately, he believes Newcastle United’s disastrous summer will take its toll, and that the Magpies will lose their status as a top-flight club for the first time since the 2015/16 season.

“I think Newcastle are going to struggle, big time,” he said.

“I wouldn’t be surprised [if they went down]. Newcastle have been there before, not too long ago.”

Having lost Guimaraes, Sandro Tonali and Anthony Gordon, the Tynesiders are fancied to struggle. That said, having played in the Champions League as recently as last season, this call from Scholes is certainly being viewed as brave.

Scholes’ 2026/27 Premier League Bottom Three Prediction

18

Newcastle United

19

Ipswich Town

20

Hull City

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