Tech
Instagram head Adam Mosseri pushes back on MrBeast’s AI fears, but admits society will have to adjust
Instagram head Adam Mosseri said AI will change who can be creative, as the new tools and technology will give people who couldn’t be creators before the ability to produce content at a certain quality and scale. However, he also admitted that bad actors will use the technology for “nefarious purposes” and that kids growing up today will have to be taught that you can’t believe something just because you saw a video of it.
The Meta executive shared his thoughts on how AI is impacting the creator industry at the Bloomberg Screentime conference this week. At the interview’s start, Mosseri was asked to address the recent comments from creator MrBeast (Jimmy Donaldson). On Threads, MrBeast had suggested that AI-generated videos could soon threaten creators’ livelihoods and said it was “scary times” for the industry.
Mosseri pushed back a bit at that idea, noting that most creators won’t be using AI technology to reproduce what MrBeast has historically done, with his huge sets and elaborate productions; instead, it will allow creators to do more and make better content.
“If you take a big step back, what the internet did, among other things, was allow almost anyone to become a publisher by reducing the cost of distributing content to essentially zero,” Mosseri explained. “And what some of these generative AI models look like they’re going to do is they’re going to reduce the cost of producing content to basically zero,” he said. (This, of course, does not reflect the true financial, environmental, and human costs of using AI, which are substantial.)
In addition, the exec suggested that there’s already a lot of “hybrid” content on today’s big social platforms, where creators are using AI in their workflow, but not producing fully synthetic content. For instance, they might be using AI tools for color corrections or filters. Going forward, Mosseri said, the line between what’s real and what’s AI-generated will become even more blurred.
“It’s going to be a little bit less like, what is organic content and what is AI synthetic content, and what the percentages are. I think there’s gonna be actually more in the middle than pure synthetic content for a while,” he said.
As things change, Mosseri said Meta has some responsibility to do more in terms of identifying what content is AI-generated. But he also noted that the way the company had gone about this wasn’t the “right focus” and was practically “a fool’s errand.” He was referring to how Meta had initially tried to label AI content automatically, which led to a situation where it was labeling real content as AI, because AI tools, including those from Adobe, were used as part of the process.
Techcrunch event
San Francisco
|
October 27-29, 2025
The executive said that the labeling system needs more work, but that Meta should also provide more context that helps people make informed decisions.
While he didn’t elaborate on what that newly added context would be, he may have been thinking about Meta’s Community Notes feature, which is the crowdsourced fact-checking system launched in the U.S. this year, modeled on the one X uses. Instead of turning to third-party fact checkers, Community Notes and similar systems mark content with corrections or additional context when users who often share opposing opinions agree that a fact-check or further explanation is needed. It’s likely that Meta could be weighing the use of such a system for flagging when something is AI-generated but hasn’t been labeled as such.
Rather than saying it was fully the platform’s responsibility to label AI content, Mosseri suggested that society itself would have to change.
“My kids are young. They’re nine, seven, and five. I need them to understand, as they grow up and they get exposed to the internet, that just because they’re seeing a video of something doesn’t mean it actually happened,” he explained. “When I grew up, and I saw a video, I could assume that that was a capture of a moment that happened in the real world,” Mosseri continued.
“What they’re going to…need to think about who is saying it, who’s sharing it, in this case, and what are their incentives, and why might they be saying it,” he concluded. (That seems like a heavy mental load for a five-to-nine-year-old child, but alas.)
In the discussion, Mosseri also touched on other topics about the future of Instagram beyond AI, including its plans for a dedicated TV app, and its newer focus on Reels and DMs as its core features (which Mosseri said just reflected user trends), and how TikTok’s changing ownership in the U.S. will impact the competitive landscape.
On the latter, he said that, ultimately, it’s better to have competition, as TikTok’s U.S. presence has forced Instagram to “do better work.” As for the TikTok deal itself, Mosseri said it’s hard to parse, but it seems like how the app has been built will not meaningfully change.”
“It’s the same app, the same ranking system, the same creators that you’re following — the same people. It’s all sort of seamless,” Mosseri said of the “new” TikTok U.S. operation. “It doesn’t seem like it’s a major change in terms of incentives,” he added.
Tech
Waymo starts autonomous testing in Philadelphia
Waymo is adding another four cities to its growing list of robotaxi rollouts. The company announced Wednesday it has begun testing its autonomous vehicles (with a safety monitor) in Philadelphia, and that it will start manual driving to collect data in Baltimore, St. Louis, and Pittsburgh.
Waymo did not offer a timeline for when it plans to launch commercial services in those locations, nor do we know whether the Alphabet-owned company will partner with other companies to operate robotaxis in each one. That has been the move in cities like Atlanta and Austin, for example, where Waymo has partnered with Uber to advance its robotaxi rollout.
But the new locations join a list of over 20 cities where the company is either offering rides, prepping a commercial launch, or testing. Waymo is also now offering rides on freeways in Los Angeles, Phoenix, and the San Francisco Bay Area. The company plans to be doing one million rides per week by the end of 2026.
Waymo has done all this while claiming to be operating at a level five times safer than humans, according to data the company recently released.
But the expansion has not come without its issues. The National Highway Traffic Safety Administration is investigating how the company’s vehicles operate near school buses, after a Waymo was filmed driving around a stopped bus in Atlanta in September.
This week, Austin news outlet KXAN published a report showing Waymo’s vehicles have driven past school buses that were in the process of unloading or loading children multiple times — including after Waymo claims to have shipped software updates to address the problem.
Techcrunch event
San Francisco
|
October 13-15, 2026
Tech
Spotify Wrapped 2025 adds its first multiplayer feature with ‘Wrapped Party’
Spotify Wrapped is back. After last year’s widely criticized flop that included an AI podcast as its highlight, the streamer’s highly anticipated annual review feature has returned to its roots. This year, Spotify is doubling down on what it knows works best: deep dives into your streaming data, creative experiences, messages from favorite artists, and other social features.
The company claims that Wrapped 2025 is its biggest, as it’s introducing nearly a dozen new features in addition to its old standbys, like top songs and artists. Plus, it’s offering more visibility into users’ data than in years past. For the first time, Spotify Wrapped is adding a live multiplayer feature to compare your listening data with friends.
Wrapped Party, Wrapped’s first live interactive experience, allows you to invite up to nine friends to compare listening stats.

Also new this year, your Top Songs Playlist will include the play counts for each of the top songs, so you can actually see how much time you spent with your favorite tracks.
Other standout features this year include an interactive Top Song Quiz, a Listening Age feature, and Wrapped Clubs, which match you to one of six unique listening styles.
The company believes these additions will not only bring back the personalized, engaging experience that users have long expected from Wrapped, but will take it a step further by making it more interactive than before.
In the Top Song Quiz, for instance, you can try to guess which top song soundtracked your year before seeing the results.
Techcrunch event
San Francisco
|
October 13-15, 2026

The new interactive Wrapped Party feature isn’t just about comparing the personal streaming data you’ve already received to your friends’ data, as that’s something people already do on social media. Instead, the feature presents unique data stories for your group, like who’s the “most obsessed fan,” the “early bird,” the most “picky listener,” or even something as nice as the “dinner table explainer,” meaning the person who listens to the most news podcasts.

Spotify says these awards update dynamically every time you join a Wrapped Party, so no two sessions are ever the same — even if you run through them again with the same group of friends.
The new Wrapped Clubs, meanwhile, will group you into one of half a dozen listening styles, like the “Soft Hearts Club,” the “Club Serotonin,” the “Full Charge Crew,” the “Cosmic Stereo Club,” and others. You’ll also receive a role in the club based on your listening data. You might be a club leader if your listening choices strongly matches the club’s values, a scout if you’re always seeking out new releases, or an archivist if you listen to music from past eras.

Another feature, Listening Age, compares your 2025 music listening to others in your age group. To calculate your age, the feature considers the release years of the tracks you listen to most. From there, it identifies the five-year span of music that you engaged with more than other listeners your age.

As in prior years, you’ll see your top songs, top artists, top genres, and, for the first time, top albums. If you engaged with audiobooks and podcasts, you’ll see metrics for those as well. Artists, writers, and podcasters will have their own version of Wrapped as before. And top fans will again receive video messages from their favorite artists, podcasters, and, now, authors.
You’ll also receive a playlist of your top songs of the year, as before.

What you won’t find in this year’s Wrapped is any feature that advertises it was made with AI.
In a press briefing on Tuesday, Spotify’s Senior Director of Global Marketing, Matt Luhks, admitted the company received a “lot of feedback” about its 2024 AI-focused Wrapped experience, saying it was a “mix of positive and ‘more constructive feedback,’” despite the feature driving more engagement than prior years.
“We take all of that in. We use that as information, insights, [and] inspiration for how we approached Wrapped this year,” he said in a press event ahead of today’s launch.
“What our users tell us about Wrapped means a lot to us, so it was really informative in how we approached Wrapped this year. And what we tried to build was the most creative, most innovative, most engaging Wrapped ever,” he added, setting a high bar for the 2025 edition of the now 11-year-old annual year-in-review feature.
“We’re the original and, we believe, still the best,” Luhks said.

Still, AI was a part of the Wrapped experience. Though the company claims the overall experience was not made with AI, it does leverage a LLM (large language model) to add a storytelling layer to Wrapped’s facts and figures, and natural language summaries in other parts of its experience, looking back on your data.
Spotify’s attempt to fix Wrapped after a notable stumble comes as the streamer faces increased competition from Apple, Amazon, YouTube, and others, which have all launched their own annual review features, inspired by Wrapped.
“Everyone seems to have their own version of Wrapped. Now, there’s a lot of reviews and replays and rewinds out there, but we believe that Wrapped still sets the bar for these year-end recaps,” Luhks said.
Along with the consumer experience, Spotify shared its top artists, songs, albums, podcasts, and audiobooks for the year, with top winners that included, respectively, Bad Bunny (top song and album), Joe Rogan (“The Joe Rogan Experience” podcast), and Rebeca Yarros (author of “Fourth Wing”).
Tech
Nothing looks to its community to raise $5M, wants to be ‘IPO-ready’ in 3 years
Hardware maker Nothing is letting its user base buy its stock as part of a new community investment round of $5 million. The new round, which opens on December 10, will enable consumers to buy the company’s shares at its Series C valuation of $1.3 billion.
The company said it has so far raised $8 million in total from over 8,000 people across two previous community investment rounds. It held its first community funding event in 2021, aiming to raise $1.5 million.
“This isn’t about raising capital, it’s about giving our community/fans a chance to invest while we’re private and join us on the journey,” a spokesperson for Nothing told TechCrunch.
Community investors have a rotating seat on the company’s board, but it is unclear what else they get for investing in the company through such rounds.
Nothing raised $200 million in its Series C back in September from investors including Tiger Global, GV, Highland Europe, EQT, Latitude, I2BF and Tapestry. The company has raised $450 million to date.
The community round comes as Nothing makes changes to its corporate structure as it tries to increase its share of a smartphone market dominated by giants like Samsung and Apple. The company is spinning off its budget CMF brand, and plans to explore AI-centric devices while it keeps building smartphones and audio products. And Nothing claims it crossed $1 billion in cumulative revenue this year, up 150% from 2024.
The startup is working to be “IPO-ready” in three years, CEO Carl Pei told TechCrunch in an email. “The timing will depend on market conditions and what makes sense for the business at that point in time,” he said.
Techcrunch event
San Francisco
|
October 13-15, 2026
“What’s important is that we’re already operating with that discipline now. We’re building the systems, the governance, the financial discipline that a public company needs. It forces us to think longer-term and make smarter decisions that prioritise sustainable growth,” Pei added.
It’s not clear if Nothing aims to raise another round before an IPO. When asked about its fundraising plans, a Nothing spokesperson said the company is not thinking about raising capital immediately, but it wouldn’t be averse to those conversations.
Those interested in investing in the community round can use platforms like Wefunder and Crowdcube to participate.
-
Sports2 days agoDenmark FA Announce Special Measures For Players After Christian Eriksen Collapses
-
Sports2 days agoFIFA Referee ‘Denied Entry’ into the US Ahead of 2026 World Cup
-
Sports22 hours agoIan Wright’s Reaction to Ref Being Denied Entry to the US Goes Viral
-
Sports15 hours agoSimon Jordan Defends the US Decision to Ban World Cup Referee
-
Sports2 days agoGeorge Russell’s Mercedes Contract Could Soon Be ‘Void’
-
Sports2 days agoIran World Cup Stars Arrive in the US With ‘168’ Pinned to Shirts
-
Sports2 days agoTyson Fury’s Final Opponent Before Facing Anthony Joshua ‘Leaked’
-
Sports2 days agoLewis Hamilton Seriously Slammed For ‘Hypocritical’ Billionaire Comments
