Tech
Fei-Fei Li’s World Labs speeds up the world model race with Marble, its first commercial product
World Labs, the startup founded by AI pioneer Fei-Fei Li, is launching its first commercial world model product. Marble is now available via freemium and paid tiers that let users turn text prompts, photos, videos, 3D layouts or panoramas into editable, downloadable 3D environments.
The launch of the generative world model, first released in limited beta preview two months ago, comes a little over a year after World Labs came out of stealth with $230 million in funding, and puts the startup ahead of competitors building world models. World models are AI systems that generate an internal representation of an environment, and can be used to predict future outcomes and plan actions.
Startups like Decart and Odyssey have released free demos, and Google’s Genie is still in limited research preview. Marble differs from these — and even World Labs’s own real-time model, RTFM — because it creates persistent, downloadable 3D environments rather than generating worlds on-the-fly as you explore. This, the company says, results in less morphing or inconsistency, and lets users export worlds as Gaussian splats, meshes or videos.
Marble is also the first model of its kind to offer AI-native editing tools and a hybrid 3D editor that lets users block out spatial structures before AI fills in the visual details.

“This is a brand new category of model that’s generating 3D worlds, and this is something that’s going to get better over time. It’s something we’ve already improved quite a lot,” Justin Johnson, co-founder of World Labs, told TechCrunch.
Last December, World Labs showed how its early models could generate interactive 3D scenes based on a single image. While impressive, the somewhat cartoonish scenes weren’t fully explorable since movements were limited to a small area, and there were occasional rendering errors.
In my trial of the beta preview, I found Marble generated impressive worlds from image prompts alone — from game-like environments to photorealistic versions of my living room. Scenes morphed at the edges, though that’s apparently been improved in today’s launch. That said, a world I’d generated in the beta using a single prompt looked better and matched my intent more closely than the same prompt does now.
Techcrunch event
San Francisco
|
October 13-15, 2026
I haven’t yet tested the editing features, though Johnson says they make Marble practical for near-term gaming, VFX and virtual reality (VR) projects.
“One of our main themes for Marble going forward is creative control,” Johnson said. “There should always be a quick pathway to generate something, but you should be able to dive even deeper and get a lot of control over the things that you’re generating. You don’t want the machine to just take the wheel and pull all that creativity away from you.”

Marble’s take on creative control starts with input flexibility. The beta only accepted single images, forcing the model to invent unseen details for a 360-degree view. With the full launch, users can now upload multiple images or short clips to show a space from different angles and have the model generate fairly realistic digital twins.
Then we have Chisel, an experimental 3D editor that lets users block out coarse spatial layouts (think walls, boxes, or planes) and then add text prompts to guide the visual style. Marble generates the world, decoupling structure from style — similar to how HTML provides the structure of a website and CSS adds in color. Unlike text-based editing, Chisel lets you directly manipulate objects.

“I can just go in there and grab the 3D block that represents the couch and move it somewhere else,” Johnson said.
Another new feature that gives you more editing control is the ability to expand a world.
“Once you generate a world, you can expand it up to once,” Johnson said. “When you move to a piece of the world that’s starting to break apart, you can basically tell the model to expand there or generate more world in the vicinity of where you currently are, and then it can add more detail in that region.”
Users who want to create extremely large spaces can combine multiple worlds with “composer mode.” Johnson demonstrated this for me with two worlds he had already built – a room made of cheese with grape chairs, and another of a futuristic meeting room in space.
The path to spatial intelligence

Marble is available via four subscription tiers: Free (four generations from text, image, or panorama), Standard ($20/month, 12 generations plus multi-image/video input and advanced editing), Pro ($35/month, 25 generations with scene expansion and commercial rights), and Max ($95/month, all features and 75 generations).
Johnson thinks the initial use cases for Marble will be gaming, visual effects for film, and virtual reality.
Game developers have mixed feelings about the tech. A recent Game Developers Conference survey found a third of respondents believed generative AI has a negative impact on the games industry – 12% more than the survey indicated year earlier. Intellectual property theft, energy consumption and a decrease in quality from AI-generated content were among the top concerns aired. And last year, a Wired investigation found game studios like Activision Blizzard are using AI to cut corners and combat attrition.
In gaming, Johnson sees developers using Marble to generate background environments and ambient spaces and then importing those assets into game engines like Unity or Unreal Engine to add interactive elements, logic and code.
“It’s not designed to replace the entire existing pipeline for gaming, but to just give you assets that you can drop into that pipeline,” he said.
For VFX work, Marble sidesteps the inconsistency and poor camera control that plague AI video generators, per Johnson. Its 3D assets let artists stage scenes and control camera movements with frame-perfect precision, he said.
While Johnson said World Labs isn’t focusing on virtual reality (VR) applications right now, he noted the industry is “starved for content” and excited about the launch. Marble is already compatible with the Vision Pro and Quest 3 VR headsets, and every generated world can be viewed in VR today.
Marble may also have potential use cases for robotics. Johnson noted that unlike image and video generation, robotics doesn’t have the benefit of a large repository of training data. But with generators like Marble, it becomes easier to simulate training environments.
According to a recent manifesto by Fei-Fei Li, CEO and co-founder of World Labs, Marble represents the first step towards creating “a truly spatially intelligent world model.”
Li believes “the next generation of world models will enable machines to achieve spatial intelligence on an entirely new level.” If large language models can teach machines to read and write, Li hopes systems like Marble can teach them to see and build. She says the ability to understand how things exist and interact in three-dimensional spaces can eventually help machines make breakthroughs beyond gaming and robotics, and even into science and medicine.
“Our dreams of truly intelligent machines will not be complete without spatial intelligence,” Li wrote.
Got a sensitive tip or confidential documents? We’re reporting on the inner workings of the AI industry — from the companies shaping its future to the people impacted by their decisions. Reach out to Rebecca Bellan at rebecca.bellan@techcrunch.com or Russell Brandom at russell.brandom@techcrunch.com. For secure communication, you can contact them via Signal at @rebeccabellan.491 and russellbrandom.49.
Tech
Waymo starts autonomous testing in Philadelphia
Waymo is adding another four cities to its growing list of robotaxi rollouts. The company announced Wednesday it has begun testing its autonomous vehicles (with a safety monitor) in Philadelphia, and that it will start manual driving to collect data in Baltimore, St. Louis, and Pittsburgh.
Waymo did not offer a timeline for when it plans to launch commercial services in those locations, nor do we know whether the Alphabet-owned company will partner with other companies to operate robotaxis in each one. That has been the move in cities like Atlanta and Austin, for example, where Waymo has partnered with Uber to advance its robotaxi rollout.
But the new locations join a list of over 20 cities where the company is either offering rides, prepping a commercial launch, or testing. Waymo is also now offering rides on freeways in Los Angeles, Phoenix, and the San Francisco Bay Area. The company plans to be doing one million rides per week by the end of 2026.
Waymo has done all this while claiming to be operating at a level five times safer than humans, according to data the company recently released.
But the expansion has not come without its issues. The National Highway Traffic Safety Administration is investigating how the company’s vehicles operate near school buses, after a Waymo was filmed driving around a stopped bus in Atlanta in September.
This week, Austin news outlet KXAN published a report showing Waymo’s vehicles have driven past school buses that were in the process of unloading or loading children multiple times — including after Waymo claims to have shipped software updates to address the problem.
Techcrunch event
San Francisco
|
October 13-15, 2026
Tech
Spotify Wrapped 2025 adds its first multiplayer feature with ‘Wrapped Party’
Spotify Wrapped is back. After last year’s widely criticized flop that included an AI podcast as its highlight, the streamer’s highly anticipated annual review feature has returned to its roots. This year, Spotify is doubling down on what it knows works best: deep dives into your streaming data, creative experiences, messages from favorite artists, and other social features.
The company claims that Wrapped 2025 is its biggest, as it’s introducing nearly a dozen new features in addition to its old standbys, like top songs and artists. Plus, it’s offering more visibility into users’ data than in years past. For the first time, Spotify Wrapped is adding a live multiplayer feature to compare your listening data with friends.
Wrapped Party, Wrapped’s first live interactive experience, allows you to invite up to nine friends to compare listening stats.

Also new this year, your Top Songs Playlist will include the play counts for each of the top songs, so you can actually see how much time you spent with your favorite tracks.
Other standout features this year include an interactive Top Song Quiz, a Listening Age feature, and Wrapped Clubs, which match you to one of six unique listening styles.
The company believes these additions will not only bring back the personalized, engaging experience that users have long expected from Wrapped, but will take it a step further by making it more interactive than before.
In the Top Song Quiz, for instance, you can try to guess which top song soundtracked your year before seeing the results.
Techcrunch event
San Francisco
|
October 13-15, 2026

The new interactive Wrapped Party feature isn’t just about comparing the personal streaming data you’ve already received to your friends’ data, as that’s something people already do on social media. Instead, the feature presents unique data stories for your group, like who’s the “most obsessed fan,” the “early bird,” the most “picky listener,” or even something as nice as the “dinner table explainer,” meaning the person who listens to the most news podcasts.

Spotify says these awards update dynamically every time you join a Wrapped Party, so no two sessions are ever the same — even if you run through them again with the same group of friends.
The new Wrapped Clubs, meanwhile, will group you into one of half a dozen listening styles, like the “Soft Hearts Club,” the “Club Serotonin,” the “Full Charge Crew,” the “Cosmic Stereo Club,” and others. You’ll also receive a role in the club based on your listening data. You might be a club leader if your listening choices strongly matches the club’s values, a scout if you’re always seeking out new releases, or an archivist if you listen to music from past eras.

Another feature, Listening Age, compares your 2025 music listening to others in your age group. To calculate your age, the feature considers the release years of the tracks you listen to most. From there, it identifies the five-year span of music that you engaged with more than other listeners your age.

As in prior years, you’ll see your top songs, top artists, top genres, and, for the first time, top albums. If you engaged with audiobooks and podcasts, you’ll see metrics for those as well. Artists, writers, and podcasters will have their own version of Wrapped as before. And top fans will again receive video messages from their favorite artists, podcasters, and, now, authors.
You’ll also receive a playlist of your top songs of the year, as before.

What you won’t find in this year’s Wrapped is any feature that advertises it was made with AI.
In a press briefing on Tuesday, Spotify’s Senior Director of Global Marketing, Matt Luhks, admitted the company received a “lot of feedback” about its 2024 AI-focused Wrapped experience, saying it was a “mix of positive and ‘more constructive feedback,’” despite the feature driving more engagement than prior years.
“We take all of that in. We use that as information, insights, [and] inspiration for how we approached Wrapped this year,” he said in a press event ahead of today’s launch.
“What our users tell us about Wrapped means a lot to us, so it was really informative in how we approached Wrapped this year. And what we tried to build was the most creative, most innovative, most engaging Wrapped ever,” he added, setting a high bar for the 2025 edition of the now 11-year-old annual year-in-review feature.
“We’re the original and, we believe, still the best,” Luhks said.

Still, AI was a part of the Wrapped experience. Though the company claims the overall experience was not made with AI, it does leverage a LLM (large language model) to add a storytelling layer to Wrapped’s facts and figures, and natural language summaries in other parts of its experience, looking back on your data.
Spotify’s attempt to fix Wrapped after a notable stumble comes as the streamer faces increased competition from Apple, Amazon, YouTube, and others, which have all launched their own annual review features, inspired by Wrapped.
“Everyone seems to have their own version of Wrapped. Now, there’s a lot of reviews and replays and rewinds out there, but we believe that Wrapped still sets the bar for these year-end recaps,” Luhks said.
Along with the consumer experience, Spotify shared its top artists, songs, albums, podcasts, and audiobooks for the year, with top winners that included, respectively, Bad Bunny (top song and album), Joe Rogan (“The Joe Rogan Experience” podcast), and Rebeca Yarros (author of “Fourth Wing”).
Tech
Nothing looks to its community to raise $5M, wants to be ‘IPO-ready’ in 3 years
Hardware maker Nothing is letting its user base buy its stock as part of a new community investment round of $5 million. The new round, which opens on December 10, will enable consumers to buy the company’s shares at its Series C valuation of $1.3 billion.
The company said it has so far raised $8 million in total from over 8,000 people across two previous community investment rounds. It held its first community funding event in 2021, aiming to raise $1.5 million.
“This isn’t about raising capital, it’s about giving our community/fans a chance to invest while we’re private and join us on the journey,” a spokesperson for Nothing told TechCrunch.
Community investors have a rotating seat on the company’s board, but it is unclear what else they get for investing in the company through such rounds.
Nothing raised $200 million in its Series C back in September from investors including Tiger Global, GV, Highland Europe, EQT, Latitude, I2BF and Tapestry. The company has raised $450 million to date.
The community round comes as Nothing makes changes to its corporate structure as it tries to increase its share of a smartphone market dominated by giants like Samsung and Apple. The company is spinning off its budget CMF brand, and plans to explore AI-centric devices while it keeps building smartphones and audio products. And Nothing claims it crossed $1 billion in cumulative revenue this year, up 150% from 2024.
The startup is working to be “IPO-ready” in three years, CEO Carl Pei told TechCrunch in an email. “The timing will depend on market conditions and what makes sense for the business at that point in time,” he said.
Techcrunch event
San Francisco
|
October 13-15, 2026
“What’s important is that we’re already operating with that discipline now. We’re building the systems, the governance, the financial discipline that a public company needs. It forces us to think longer-term and make smarter decisions that prioritise sustainable growth,” Pei added.
It’s not clear if Nothing aims to raise another round before an IPO. When asked about its fundraising plans, a Nothing spokesperson said the company is not thinking about raising capital immediately, but it wouldn’t be averse to those conversations.
Those interested in investing in the community round can use platforms like Wefunder and Crowdcube to participate.
-
Sports19 hours agoLewis Hamilton’s Awkward Response to Kimi Antonelli Trolling Kim Kardashian
-
Sports19 hours agoFox Break FIFA Broadcasting Rule During Mexico v South Africa
-
Sports2 days ago‘I’m a 10-Handicap Golfer – Here’s What I Scored Around Shinnecock Ahead of the 2026 US Open’
-
Sports7 hours agoReferee Michael Oliver Out of 2026 World Cup Match Due to Injury
-
Sports2 days agoThierry Henry Names Two ‘Surprise’ Teams That Can Win the 2026 World Cup
-
Sports14 hours agoEngland Fan Denied World Cup Access After Breaking Trump Rule
-
Sports1 day agoGary Neville and Roy Keane Slam the US For Banning World Cup Referee
-
Sports8 hours ago12 Hardest Football Competitions to Win [Ranked]
