Zendaya is leaving her superhero-inspired fashion moments behind and stepping into a new era of elegant, goddess-like dressing. As promotion for The Odyssey officially began in New York, the actress embraced a look inspired by Greek mythology, perfectly reflecting her role as Athena in the highly anticipated film.

Known for blending fashion with the characters she portrays, Zendaya once again proved why she’s regarded as one of Hollywood’s most exciting style stars. Working alongside longtime stylist Law Roach, she wore a striking look from Khaite’s Resort 2027 collection that felt both modern and timeless.

The outfit featured a beautifully draped ivory blouse with a deep V-neckline that created an effortless, flowing silhouette. A black leather cord belt, decorated with subtle gold embellishments, cinched the waist and added contrast to the soft ivory fabric. The blouse flowed into a matching semi-sheer A-line midi skirt, creating a graceful look that echoed the elegance of ancient Greek clothing while maintaining a contemporary edge.

The neutral colour palette, fluid fabrics and minimalist styling gave the ensemble an ethereal feel, making it an ideal choice for the beginning of The Odyssey press tour. Rather than relying on dramatic accessories, the focus remained on the clean lines and movement of the outfit, allowing the design to speak for itself.

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Zendaya has become well known for method dressing, using fashion to reflect the films she is promoting. During previous press tours, she embraced futuristic and superhero-inspired looks, but this latest appearance marks a graceful shift into mythology-inspired elegance. The Khaite ensemble perfectly captures the strength, wisdom, and sophistication often associated with Athena, the Greek goddess she portrays in the film.

If this first appearance is any indication, fans can expect many more memorable fashion moments throughout The Odyssey press tour. Zendaya and Law Roach have once again demonstrated their ability to turn every public appearance into a fashion event, and this Grecian-inspired Khaite look sets the tone beautifully for the journey ahead.

Ruffle dresses have never really left the fashion conversation. Season after season, designers find new ways to reinvent it, proving that ruffles are far more than a romantic detail. They have become a symbol of confidence, movement and unapologetic glamour. From couture runways to celebrity wardrobes, the modern ruffle dress has evolved into a statement piece that commands attention without saying a word. And Diiadem’s latest look is a reminder of exactly why this trend continues to reign.

This isn’t a dress trying to be subtle. It is volume, texture and drama working together with remarkable precision. Every cascading ruffle has been strategically layered to create dimension rather than chaos, giving the silhouette an architectural quality that feels high fashion instead of overly feminine. The ivory shade keeps the look polished, allowing the extravagant construction to become the focal point.

The beauty of this dress lies in its fearless construction. Every ruffle is carefully layered to create depth, giving the silhouette a sculptural finish that feels closer to couture than occasion wear. Instead of looking busy, the volume feels controlled, allowing the eye to appreciate the craftsmanship behind every fold.

The styling is equally intentional. A sleek high bun creates clean lines that complement the fullness of the dress, while fresh, polished makeup keeps everything refined. Barely there heels introduce just enough simplicity to balance the extravagance above, creating a look that feels sophisticated from head to toe.

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What truly makes this outfit unforgettable is the confidence behind it. Diiadem understands that statement dressing is not about wearing the biggest piece in the room. It is about wearing it with poise. She allows the dress to make an impact without competing with it, and that balance is what makes the entire look feel effortlessly chic.

If there was ever proof that maximalism is having one of its strongest style eras, this look is it. Bold, chic and impossibly glamorous.

Photo: @diiadem | Instagram

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Artificial intelligence (AI) has become one of the biggest conversations in business today, and the fashion industry is no exception. From generating marketing content to creating product images and helping with customer communication, AI is finding its way into the daily operations of many fashion brands.

For fashion designers in Nigeria, however, the question is not whether AI exists. It is whether it can actually help them make more money. So, can AI help fashion designers make more money?

The answer is yes, but not in the way many people think. AI is not a machine that automatically increases sales or replaces creativity. Instead, it helps designers save time, improve how they work, and create more opportunities to grow their businesses.

AI Cannot Replace Good Fashion

No matter how advanced AI becomes, it cannot sew a wedding dress, perfect a fitting, or understand the satisfaction a customer feels when an outfit fits perfectly.

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Fashion is still built on craftsmanship, creativity, and relationships. Customers choose designers because of their skill, attention to detail, and reputation. AI cannot replace those qualities.

What it can do is reduce the amount of time designers spend on tasks that are not directly related to sewing or designing.

Saving Time Means Making More Money

Many fashion designers wear several hats every day. They are the designer, customer service representative, marketer, photographer, social media manager, and business owner all at once.

That leaves very little time to focus on what actually generates income.

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AI can help with many of these everyday tasks. It can suggest Instagram captions, write product descriptions, create email newsletters, generate ideas for social media posts, and even help draft replies to common customer questions.

If a designer spends two hours every day creating content or responding to repetitive messages, AI can reduce that workload significantly. Those saved hours can then be invested in taking more orders, improving quality, or serving customers better.

Better Marketing Without Hiring a Team

Marketing is one of the biggest challenges for small fashion businesses. Many designers know how to make beautiful clothes but struggle to explain their work online or create content consistently.

AI makes this easier.

A designer can use AI to brainstorm campaign ideas, write promotional copy, organise content calendars, or generate fresh ideas when creativity runs low. Instead of staring at a blank screen wondering what to post, they can focus on refining ideas that reflect their brand.

This does not replace human creativity. It simply helps overcome creative blocks and saves valuable time.

Understanding Customers Better

Successful fashion businesses do more than make good clothes. They understand their customers.

AI can help analyse customer feedback, identify common questions, and spot buying patterns. Over time, these insights can help designers understand which styles sell faster, what customers ask for most often, and when demand is highest.

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Making decisions based on information rather than guesswork often leads to better business outcomes.

AI Can Improve Customer Experience

Customers appreciate fast responses, clear communication, and regular updates. However, replying to every message can become overwhelming, especially during busy periods.

AI tools can help draft responses, organise inquiries, and assist with frequently asked questions. While customers still value speaking with a real person, AI can reduce delays and make communication more efficient.

This creates a better experience for customers while giving designers more time to focus on production.

It Is Not About Replacing People

One of the biggest misconceptions about AI is that it replaces jobs.

For most fashion designers, AI is more like an assistant than a replacement. It cannot take measurements, select fabrics, or understand the emotional significance of a wedding dress or a custom outfit.

Instead, it handles repetitive tasks that often consume valuable hours. The designer remains the creative force behind the business.

The Biggest Opportunity Is Productivity

The designers who are likely to benefit the most from AI are not necessarily the biggest brands. They are often the small businesses that have limited staff and limited time.

Imagine reducing administrative work by a few hours every week. That extra time could be used to take additional orders, improve customer service, learn new techniques, or simply rest before the next busy period.

Sometimes making more money is not only about increasing prices or finding more customers. It is also about working more efficiently.

There is growing excitement around AI, but it is important to keep expectations realistic.

AI will not turn an average fashion business into a successful one overnight. It cannot replace quality workmanship, excellent customer service, or consistent delivery. If those foundations are missing, no technology can fix them.

However, for designers who already produce great work, AI can become a valuable business tool that helps them operate more efficiently and reach more customers.

The Future Belongs to Designers Who Adapt

Fashion has always evolved alongside technology. Sewing machines changed production. Social media changed marketing. Digital payments changed how customers buy.

AI is simply the next stage of that evolution.

The designers who learn how to use it wisely will not stop being creative. They will simply have more time to focus on creativity while technology helps with the repetitive parts of running a business.

In the end, AI is unlikely to make money on behalf of fashion designers. But it can help fashion designers build businesses that are more organised, more productive, and ultimately, more profitable.