Tech
As consumers ditch Google for ChatGPT, Peec AI raises $21M to help brands adapt
With consumers increasingly asking questions of ChatGPT — not Google — product discovery is changing. And the promise to give brands visibility and control over this fast-growing search channel has made Peec AI one of Europe’s hottest startups.
Just four months after its Seed round led by 20VC, the Berlin-based startup has raised a $21 million Series A led by European VC firm Singular. CEO Marius Meiners declined to disclose the valuation, but said it had tripled and was now above $100 million.
This comes after Peec AI grew its annual recurring revenue to more than $4 million in only ten months since its launch, attracting 1,300 companies and agencies to its platform.
These customers use Peec AI to monitor how their brands appear in AI-powered searches. But beyond analytics on visibility and ranking, Peec AI also tracks sentiment — and which sources shape these answers.
These insights are what make Generative Engine Optimization (GEO) possible — a way for marketing teams to optimize their brand’s presence in AI search results, similar to how SEO works for traditional search engines. With this promise, the startup says it is now adding some 300 customers a month, and its new funding will accelerate this growth while also supporting expansion plans.
Thanks to its new round, which was also backed by Antler, Combination VC, identity.vc, and S20, the startup plans to hire some 40 people in the next six months. These roles are mostly based in Berlin, where Meiners met his two cofounders in Antler’s Winter 2024 cohort: Tobias Siwonia is now Peec AI’s CTO, and Daniel Drabo is its CRO.
Expanding fast and being visible may be key to winning in an emerging category that could soon become crowded, with competitors already including New York-based Profound and Austrian startup OtterlyAI.
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To help attract more talent, the 20-person startup is currently advertising itself on large outdoor ads throughout Germany’s capital city. But beyond its Berlin plans, Meiners told TechCrunch that Peec AI also plans to open a sales-focused office in New York City in the second quarter of next year.
As more GEO-focused tools become available, and SEO dashboards add AI tracking capabilities, Peec AI hopes to differentiate itself by offering marketing teams a dashboard that expands in scope while remaining simple to use, despite the fast-changing nature of AI searches.
Instead of revolving around keywords like SEO tools, Peec AI’s dashboard centers on prompts for which brands would like to show up well in search results. Customers can track up to 25 prompts for €75 per month ($87), increasing to 100 prompts for €169 per month ($196). Both plans offer free trials, unlike its enterprise offering, which starts from €424 per month ($493).
To make these insights actionable, the dashboard also suggests actions that can improve visibility and positive sentiment. For instance, its home page suggests that a company that wants to be the answer to a query on “the best CRMs for fast-growing companies” may want to “join r/CRM subreddit discussions” on Reddit.
This recommendation also relates to the “source insights” that are at the core of Peec AI and could guide the content strategy of its users. The startup observed that mentions in tier 1 media outlets don’t give more visibility than articles by lesser-known publications whose headlines are closer to the original question — for instance, on “the best healthcare investors in Berlin.”
Companies that already use its tools include Axel Springer, Chanel, n8n, ElevenLabs, TUI, and more, as AI searches gain ground across sectors, both for B2C and for B2B searches. However, users also turn to ChatGPT and the like for many other tasks and requests, which means that the startup has to cut through noise behind the scenes.
To achieve this, Peec AI bought raw datasets of these requests, but that’s just the beginning. “We have to filter all these out to really get the questions that people ask around brands or purchases and products and services,” Meiners said.
For all the simplicity on the outside, that proprietary data pipeline may be the key to Peec AI’s success. This also serves as a reminder that the AI value chain is not only about models and that the AI application layer and underlying data have become a prime territory for European startups, now including Peec AI.
Tech
Waymo starts autonomous testing in Philadelphia
Waymo is adding another four cities to its growing list of robotaxi rollouts. The company announced Wednesday it has begun testing its autonomous vehicles (with a safety monitor) in Philadelphia, and that it will start manual driving to collect data in Baltimore, St. Louis, and Pittsburgh.
Waymo did not offer a timeline for when it plans to launch commercial services in those locations, nor do we know whether the Alphabet-owned company will partner with other companies to operate robotaxis in each one. That has been the move in cities like Atlanta and Austin, for example, where Waymo has partnered with Uber to advance its robotaxi rollout.
But the new locations join a list of over 20 cities where the company is either offering rides, prepping a commercial launch, or testing. Waymo is also now offering rides on freeways in Los Angeles, Phoenix, and the San Francisco Bay Area. The company plans to be doing one million rides per week by the end of 2026.
Waymo has done all this while claiming to be operating at a level five times safer than humans, according to data the company recently released.
But the expansion has not come without its issues. The National Highway Traffic Safety Administration is investigating how the company’s vehicles operate near school buses, after a Waymo was filmed driving around a stopped bus in Atlanta in September.
This week, Austin news outlet KXAN published a report showing Waymo’s vehicles have driven past school buses that were in the process of unloading or loading children multiple times — including after Waymo claims to have shipped software updates to address the problem.
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Tech
Spotify Wrapped 2025 adds its first multiplayer feature with ‘Wrapped Party’
Spotify Wrapped is back. After last year’s widely criticized flop that included an AI podcast as its highlight, the streamer’s highly anticipated annual review feature has returned to its roots. This year, Spotify is doubling down on what it knows works best: deep dives into your streaming data, creative experiences, messages from favorite artists, and other social features.
The company claims that Wrapped 2025 is its biggest, as it’s introducing nearly a dozen new features in addition to its old standbys, like top songs and artists. Plus, it’s offering more visibility into users’ data than in years past. For the first time, Spotify Wrapped is adding a live multiplayer feature to compare your listening data with friends.
Wrapped Party, Wrapped’s first live interactive experience, allows you to invite up to nine friends to compare listening stats.

Also new this year, your Top Songs Playlist will include the play counts for each of the top songs, so you can actually see how much time you spent with your favorite tracks.
Other standout features this year include an interactive Top Song Quiz, a Listening Age feature, and Wrapped Clubs, which match you to one of six unique listening styles.
The company believes these additions will not only bring back the personalized, engaging experience that users have long expected from Wrapped, but will take it a step further by making it more interactive than before.
In the Top Song Quiz, for instance, you can try to guess which top song soundtracked your year before seeing the results.
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The new interactive Wrapped Party feature isn’t just about comparing the personal streaming data you’ve already received to your friends’ data, as that’s something people already do on social media. Instead, the feature presents unique data stories for your group, like who’s the “most obsessed fan,” the “early bird,” the most “picky listener,” or even something as nice as the “dinner table explainer,” meaning the person who listens to the most news podcasts.

Spotify says these awards update dynamically every time you join a Wrapped Party, so no two sessions are ever the same — even if you run through them again with the same group of friends.
The new Wrapped Clubs, meanwhile, will group you into one of half a dozen listening styles, like the “Soft Hearts Club,” the “Club Serotonin,” the “Full Charge Crew,” the “Cosmic Stereo Club,” and others. You’ll also receive a role in the club based on your listening data. You might be a club leader if your listening choices strongly matches the club’s values, a scout if you’re always seeking out new releases, or an archivist if you listen to music from past eras.

Another feature, Listening Age, compares your 2025 music listening to others in your age group. To calculate your age, the feature considers the release years of the tracks you listen to most. From there, it identifies the five-year span of music that you engaged with more than other listeners your age.

As in prior years, you’ll see your top songs, top artists, top genres, and, for the first time, top albums. If you engaged with audiobooks and podcasts, you’ll see metrics for those as well. Artists, writers, and podcasters will have their own version of Wrapped as before. And top fans will again receive video messages from their favorite artists, podcasters, and, now, authors.
You’ll also receive a playlist of your top songs of the year, as before.

What you won’t find in this year’s Wrapped is any feature that advertises it was made with AI.
In a press briefing on Tuesday, Spotify’s Senior Director of Global Marketing, Matt Luhks, admitted the company received a “lot of feedback” about its 2024 AI-focused Wrapped experience, saying it was a “mix of positive and ‘more constructive feedback,’” despite the feature driving more engagement than prior years.
“We take all of that in. We use that as information, insights, [and] inspiration for how we approached Wrapped this year,” he said in a press event ahead of today’s launch.
“What our users tell us about Wrapped means a lot to us, so it was really informative in how we approached Wrapped this year. And what we tried to build was the most creative, most innovative, most engaging Wrapped ever,” he added, setting a high bar for the 2025 edition of the now 11-year-old annual year-in-review feature.
“We’re the original and, we believe, still the best,” Luhks said.

Still, AI was a part of the Wrapped experience. Though the company claims the overall experience was not made with AI, it does leverage a LLM (large language model) to add a storytelling layer to Wrapped’s facts and figures, and natural language summaries in other parts of its experience, looking back on your data.
Spotify’s attempt to fix Wrapped after a notable stumble comes as the streamer faces increased competition from Apple, Amazon, YouTube, and others, which have all launched their own annual review features, inspired by Wrapped.
“Everyone seems to have their own version of Wrapped. Now, there’s a lot of reviews and replays and rewinds out there, but we believe that Wrapped still sets the bar for these year-end recaps,” Luhks said.
Along with the consumer experience, Spotify shared its top artists, songs, albums, podcasts, and audiobooks for the year, with top winners that included, respectively, Bad Bunny (top song and album), Joe Rogan (“The Joe Rogan Experience” podcast), and Rebeca Yarros (author of “Fourth Wing”).
Tech
Nothing looks to its community to raise $5M, wants to be ‘IPO-ready’ in 3 years
Hardware maker Nothing is letting its user base buy its stock as part of a new community investment round of $5 million. The new round, which opens on December 10, will enable consumers to buy the company’s shares at its Series C valuation of $1.3 billion.
The company said it has so far raised $8 million in total from over 8,000 people across two previous community investment rounds. It held its first community funding event in 2021, aiming to raise $1.5 million.
“This isn’t about raising capital, it’s about giving our community/fans a chance to invest while we’re private and join us on the journey,” a spokesperson for Nothing told TechCrunch.
Community investors have a rotating seat on the company’s board, but it is unclear what else they get for investing in the company through such rounds.
Nothing raised $200 million in its Series C back in September from investors including Tiger Global, GV, Highland Europe, EQT, Latitude, I2BF and Tapestry. The company has raised $450 million to date.
The community round comes as Nothing makes changes to its corporate structure as it tries to increase its share of a smartphone market dominated by giants like Samsung and Apple. The company is spinning off its budget CMF brand, and plans to explore AI-centric devices while it keeps building smartphones and audio products. And Nothing claims it crossed $1 billion in cumulative revenue this year, up 150% from 2024.
The startup is working to be “IPO-ready” in three years, CEO Carl Pei told TechCrunch in an email. “The timing will depend on market conditions and what makes sense for the business at that point in time,” he said.
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“What’s important is that we’re already operating with that discipline now. We’re building the systems, the governance, the financial discipline that a public company needs. It forces us to think longer-term and make smarter decisions that prioritise sustainable growth,” Pei added.
It’s not clear if Nothing aims to raise another round before an IPO. When asked about its fundraising plans, a Nothing spokesperson said the company is not thinking about raising capital immediately, but it wouldn’t be averse to those conversations.
Those interested in investing in the community round can use platforms like Wefunder and Crowdcube to participate.
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