Newcastle United are ‘working on’ a deal to sign a replacement for Arsenal-bound Bruno Guimaraes, with Tottenham Hotspur midfielder Lucas Bergvall a target, according to Fabrizio Romano.

Guimaraes is on the verge of completing his move to the Premier League champions after a fee was agreed with Newcastle worth around £75m, with the Brazil international given permission to travel for a medical.

The 28-year-old is the second key Magpies midfielder to leave this summer after Sandro Tonali joined Tottenham, and new manager Matthias Jaissle will be looking for new additions to strengthen the club’s engine room ahead of the new season kicking off in a fortnight’s time.

The Tyneside outfit have signed Sean Steur and Aladji Bamba for the central midfield area already, but they are likely to sign another to bolster a position that has been severely weakened in recent weeks.

Newcastle have already been linked with a number of other midfielders, including:

• Angelo Stiller
• Felix Nmecha
• Victor Froholdt

None of these would arrive with any Premier League experience however, just like Steur and Bamba.

Former boss Eddie Howe had identified Bergvall, who does have English top flight know-how, as a target, with Romano now providing the latest on that situation.

Romano: Lucas Bergvall Could be Newcastle Option

via Reuters

Bergvall is a player in demand among other Premier League clubs this summer after making it clear that he is open to a move away from the Tottenham Hotspur Stadium, following the additions of Tonali and Mateus Fernandes in midfield.

Newcastle are one of the clubs keen on the Sweden international, who has been labelled as ‘incredible’ by Ange Postecoglou, dating back to Howe’s reign, and now they are going to decide whether he remains a player they want to make a formal move for under new boss Jaissle.

Romano issued the latest update on Newcastle’s search for a Guimaraes replacement on GIVEMESPORT’s Market Madness podcast on Thursday.

He said: “Now the conversation is ongoing with the coach Matthias Jaissle. One of the players they appreciated, for example, is Lucas Bergvall. They were looking at him because he might leave Tottenham in the summer transfer window.

“Bergvall could be an option, not the only one, but I’m sure Newcastle will do something in that position because obviously they lost Bruno and they need a top midfielder, so they are working on that for sure.”

Newcastle Also Looking at Attacking Options

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Newcastle’s search for new players isn’t solely focused on central midfield either, with links continuing with attack-minded players too.

The Magpies scored 53 Premier League goals last season and will know that if they want to push up the table again, that number will likely need to go up.

The club have signed Bazoumana Toure to replace the outgoing Anthony Gordon, but more new faces may be needed and they are being linked with a move for Stuttgart attacking midfielder Bilal El Khannouss.

The Morocco international has Premier League experience following a previous spell with Leicester City, although other English clubs are also keen.

Nine technical suppliers will dress the Premier League in 2026/27, but the headline story is the takeover from Adidas, who have acquired its highest share of club kits from across the past decade.

It is now the supplier to 40 percent of the division, having reeled in Liverpool from Nike in a landmark switch. Nike, by contrast, has quietly slipped to just three clubs, with its Premier League influence at a lower rate, but it retains prestige through Chelsea and a long-serving Brighton deal, yet its retreat from the usual volume is stark.

Hummel matches Nike in three, while six brands split the remainder. That reflects two forces: promoted clubs arriving on modest legacy deals, and mid-table sides chasing better royalty terms with brands who are starting to make waves like Castore and Macron.

Here is the full 2026/27 breakdown of the kit manufacturers and the current landscape ahead of the new season.

1

Adidas — 8 clubs

Liverpool FC

Adidas is the undisputed powerhouse of the 2026/27 landscape, supplying Arsenal, Aston Villa, Fulham, Leeds, Liverpool, Manchester United, Newcastle and Nottingham Forest.

The German giant’s roster is anchored by the two richest deals it holds anywhere in England. Man United’s deal remains the outlier at a reported £90 million per season, part of a decade-long agreement running to 2035 despite the club’s recent on-pitch struggles — proof that heritage and global retail reach, not results, underwrite the biggest numbers.

However, Liverpool’s arrival is the major coup this year. Their third spell with Adidas, launched in 2025, is a 10-year pact reportedly worth in excess of £600 million across its lifespan, with sales-and-performance incentives likely to push it higher. Arsenal, meanwhile, sit on a deal valued at around £75 million annually through 2030.

Fulham holds the league’s longest-running partnership of any kind, an Adidas association dating to 2013, but it is certainly a landmark year for the company.

2

Nike — 3 clubs

Chelsea

Nike’s Premier League presence has narrowed to Brighton, Chelsea and Tottenham — a considerable retreat for a brand that once set the pace. Losing Liverpool to Adidas stripped them of a genuine global anchor, and its remaining portfolio, while prestigious, is notably lacking in volume like previous years.

Chelsea are the jewel, tied to Nike since 2017 on a 15-year agreement worth a reported £60 million per season and running to 2032 — which exists as one of the longest commitments in world football.

Brighton’s relationship is the most remarkable for its loyalty, spanning 12 years across two divisions and now the second-longest active kit deal in the division.

Tottenham complete the trio but for Nike, though, the direction of travel in England is unmistakably downward on numbers.

3

Hummel — 3 clubs

Sunderland 26/27 Home Kit

Danish brand Hummel match Nike’s club count, possessing the trio of Bournemouth, Coventry and Sunderland — a portfolio built on mid-market and promoted sides rather than blue-chip giants.

Hummel’s model is a deliberate contrast to the volume plays of Adidas and Nike: it targets clubs where heritage storytelling and design distinctiveness can cut through, and where a challenger supplier can offer favourable royalty splits rather than vast guaranteed fees.

What is clear is the focus on strong designs, with Bournemouth arriving in style after an Umbro association, while Sunderland will take Hummel into Europe with two fantastic kit options. Whereas Coventry roar back to the Premier League with a striking jersey as well.

Individually, these are modest agreements — the promoted and lower-revenue clubs occupy the bottom level of the league’s kit-deal table, some worth only single-digit millions annually — but collectively they hand Hummel a Premier League foothold, and a shop window it will exploit hard.

4

Puma — 1 club

Puma supplies just one Premier League club, but it happens to be the most lucrative account in the entire division. Manchester City extended their partnership in July 2025 on a 10-year deal reportedly worth £100 million per season — a significant uplift on the previous £65 million arrangement and, by total value, believed to be the richest kit-and-apparel deal in football history.

The economics tell you everything about modern kit strategy. Focusing on a single elite, serially successful client can be worth more to a manufacturer than a fistful of mid-table sides put together.

City have won four league titles since the Puma deal began in 2019, and that sustained dominance — plus full global retail rights across the club’s brand — is what justifies guaranteed nine-figure annual payments regardless of where the team finishes.

For Puma, City is less a portfolio and more a flagship deal that has been nothing but a roaring success.

5

Umbro — 1 club

Ipswich Town

Umbro’s Premier League presence has thinned to a single club, promoted Ipswich Town, arriving in the top-flight to soften the double blow of losing long-standing partners Bournemouth and West Ham at the end of their respective deals.

It marks a quiet decline for one of English football’s most historically resonant brands, whose double-diamond was once a mainstay.

Ipswich will be overjoyed with Umbro’s aesthetic that leans heavily on retro-inflected, terrace-friendly design that resonates with traditional clubs.

Financially, it sits toward the lower end of the league’s deal table, as promoted-club agreements typically do. But for Umbro, retaining even one Premier League shop window matters in a competitive market where they are fighting hard for this kind of visibility.

6

Castore — 1 club

Via Everton

British company Castore is continuing on its Premier League journey with Everton, a partnership reportedly worth in the region of £24 million per season. This comfortably stands out as the most valuable deal held by any of the division’s challenger brands.

For a company founded only in 2015, securing and retaining a club of Everton’s size and fanbase represents a genuine statement of intent.

Castore’s rise has been built on aggressively targeting established clubs that sit just outside the elite tier, offering competitive terms and performance-focused product to prise them away from the legacy manufacturers.

It is the clearest example in the league of a next-generation brand buying its way into the conversation — and, so far, making the economics work, which is why it is one of the more interesting deals, especially given its recent stadium move.

7

Joma — 1 club

Brentford FC

Spanish manufacturer Joma supplies Brentford, which a pairing that neatly reflects both parties’ identities. Both are smart, value-conscious operators celebrated for punching above their financial weight.

Joma is a major force in futsal and across continental football, but its Premier League exposure is limited to this single account, making Brentford its sole English top-flight shop window.

The deal sits toward the modest end of the league’s kit-value spectrum, in line with Brentford’s revenue profile, and it allows a more personal touch with their kit designs which are certainly eye-catching.

A stable, well-run Premier League club such as Brentford provides Joma with consistent visibility in the world’s most-watched division and a platform to grow its replica-sales presence in the UK market.

8

Oxen Sports — 1 club

Hull City

The most intriguing entry on the entire list, Oxen Sports, outfits newly promoted Hull City, despite having virtually no prior footprint in the football industry.

It is genuinely rare for a Premier League club — even a promoted one — to entrust kit production to a brand of this scale on the sport’s biggest and most commercially demanding stage, and it stands out for its story alone.

Yet, the league’s financial pull and global reach will keep drawing the biggest names, whose investment scale and distribution networks are factually something a company of Oxen’s size cannot match.

Interestingly, it remains a reminder that the door is not entirely closed to outsiders, and it has a strong case for being the season’s most eye-catching partnership.

9

Macron — 1 club

Crystal Palace

Italian brand Macron rounds out the nine, supplying Crystal Palace and bringing its distinctive design to Selhurst Park.

The deal is characteristic of the challenger-brand economics playing out below the elite as it is highly prolific across European football but Palace are its only Premier League client.

It remains modest in guaranteed value relative to the Adidas and Puma megadeals, but attractive to a club that receives dedicated attention, competitive terms and quality design work rather than being one account among dozens.

Plus, Palace’s recent cup success and pending Europa League adventure make them an increasingly appealing shop window, and for Macron, the partnership is a foothold in a league where visibility is everything.

Conor McGregor name-dropped two UFC legends after undergoing successful surgery following his devastating knee injury at UFC 329.

McGregor made his anticipated UFC comeback at last month’s UFC 329 in Las Vegas, where he faced off against former foe Max Holloway in a welterweight contest.

He was making his first appearance since 2021 when he sustained a broken leg against Dustin Poirier at UFC 264.

And his UFC return ended in similar fashion as he suffered a nasty knee injury just seconds into his rematch against Holloway after attempting a flying switch kick.

Conor McGregor Pays Tribute to Two UFC Icons

Mark J. Rebilas via Imagn Images

McGregor lasted just 69 seconds against Holloway, who secured a first-round victory, exacting revenge following his defeat in their 2013 featherweight bout.

The Irishman has since undergone surgery after tearing his MCL and announced the exact date for the final fight of his existing UFC contract.

Despite sustaining another long-term injury, McGregor remains upbeat, hailing his mindset as ‘unstoppable’.

In doing so, he paid tribute to ex-UFC bantamweight champion Dominick Cruz and former two-weight UFC title holder Georges St-Pierre, who both suffered serious knee injuries during their respective MMA careers.

In a video uploaded on social media, the 38-year-old says: “My knee is repaired. Surgery was a success, and I am on the road to recovery. That should tell you everything you need to know about my mindset.

McGregor also mentioned Tom Brady, adding: “Other notables in other sports — the NFL, Tom Brady’s done it. These are my motivation here, especially the fighting boys.

“Unstoppable, baby. My mindset unstoppable, unbreakable.”

Dominick Cruz Predicts Conor McGregor Will Return to the UFC

Mark J. Rebilas via Imagn Images

Cruz underwent multiple ACL surgeries to fix his knee issue and made a triumphant return to the UFC during his legendary MMA career.

After almost three years away from the Octagon, Cruz, who had to vacate his UFC bantamweight title due to recurring injuries, annihilated Takeya Mizugaki before reclaiming the 135lbs strap against TJ Dillashaw.

Having gone through a similar ordeal as McGregor, Cruz is backing the ‘Notorious’ to return to action once again.

Speaking on The Ariel Helwani Show, he said: “I think he definitely will be back because of the injury and because he got that taste and feeling of showing up. Everybody doubts him right now, and a lot of people are upset. You get both sides — the people who are p*ssed and people on his side, saying, ‘Get it done. Yay’.

“Everybody wants a comeback story. So no matter what anybody says, they’re going to watch.”