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Lionel Messi Takes 200 Shirts To Every World Cup Match To Give Away

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The interesting reason why Lionel Messi takes 200 shirts to every Argentina match has now emerged. Football’s greatest-ever player is set to take part in his second successive World Cup final on Sunday night as the reigning champions lock horns with European Championship holders Spain at MetLife Stadium.

And, of course, Messi has more than played his part. Across seven matches, he has recorded eight goals and four assists, with rumours already swirling that the 39-year-old is set to receive the Golden Ball as the tournament’s best player, regardless of what happens this weekend. The statistics certainly suggest he would be a deserving winner.

But while it remains to be seen exactly what Messi will take home from the USA, Canada and Mexico, one thing is certain: he will arrive in New Jersey with a huge wardrobe. That’s because Adidas has produced 200 shirts for him for every match this summer. While that may seem like overkill at first glance, there’s actually a method to the madness – and the interesting reason behind it has now come to light.

Why Adidas Makes 200 Shirts For Lionel Messi Every Argentina Match

Lionel Messi Brett Davis / IMAGN Images via Reuters

The reason is actually rather simple, and it’s got everything to do with just how popular the little boy from Rosario is. According to Argentina teammate, Emi Martinez, around 200 shirts with Messi printed on the back are made by Adidas per game to be handed out to players and staff upon request. He explained on Ben Foster’s podcast (watch the full segment below):

“Every time I go for the national team, ‘Please give me a Messi shirt.’ They all just, you know, have Messi shirts. I asked the kitman when I went to the national team, ‘How many shirts of Messi do you need to give out a game?’

“He said, ‘Mate, we do 200 or 300 shirts per game for Messi.’ We had two games, international; they made 650 Messi shirts. Because he knows sponsorships, players, staff, and even the managers. Everyone needs or wants a Messi shirt.”

And so, while owning a Messi shirt would usually sound like a rarity, it would seem that may not be strictly true. Such is the generosity of companies he works closely with, Budweiser also once gave out 644 bottles of beer to 160 different goalkeepers to honour his goals.

Lionel Messi’s Popularity is Incomprehensible

Argentina legend Lionel Messi celebrates 2022 World Cup win with fans Action Images

Messi’s Instagram post following Argentina’s third world title win in 2022 is the most-liked photo in the platform’s history, with 75 million likes. He has also frequently been named the highest-paid athlete in the world, has served as the face of Adidas since 2006, and in 2020, he became only the second-ever footballer to surpass $1 billion in earnings.

But he achieves this all by not saying a lot, unlike his well-documented adversary. That’s what makes him even more special than he already is, with his football very much doing the talking as he eyes up a second shot of immortality in the beautiful game, which would undoubtedly boost his popularity even more.

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Six Teams Have Already Qualified For 2030 World Cup

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The 2026 World Cup ended on Sunday evening, as Spain were crowned champions in the MetLife Stadium following their 1-0 victory over Argentina.

Ferran Torres settled the tie, scoring the winning goal in the 106th minute of the game, with Argentina down to ten men following Enzo Fernández receiving a second yellow card.

With the dust barely settled on the 2026 tournament, eyes have already turned to the 2030 tournament, with six teams knowing they have already qualified despite not playing a single qualifying match, and here is how.

How Six Teams Have Already Qualified for 2030 Tournament

Spain lift World Cup trophy REUTERS/Kai Pfaffenbach

Despite the fact qualifying for the 2030 World Cup hasn’t even started, six nations already know that they have their spot secured for the tournament.

The 2030 tournament will be the biggest one yet, marking the 100th anniversary of the very first tournament, held in Uruguay in 1930, and FIFA has built the centennial celebrations directly into the hosting arrangements.

For the first time in history, the World Cup will be played in six countries across three continents, and as usual, hosting the tournament automatically guarantees the nation a spot in the tournament regardless of their qualifying performance.

Spain, Morocco and Portugal are the three main hosts of the tournament, with games spanning across Europe and North Africa. However, in tribute to where it all began, the opening three matches of the tournament will be hosted in South America, with Argentina, Uruguay and Paraguay each hosting one game each as part of centenary celebrations. Montevideo, the host city for the 1930 final, is expected to host a dedicated centenary ceremony.

This means that these six nations, all hosting at least one game each, will have automatic qualification to the tournament. Whilst the 48-team tournament was branded a success, FIFA president Gianni Infantino has said that he will examine a proposal on whether the 2030 tournament could see an expansion to even more teams.

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Notably, it means current winners Spain are already qualified for the tournament regardless of their form between now and 2030. And having just won it all at the MetLife Stadium, they will be hoping to do it all again in their own country as they aim to be the first country to win the World Cup back-to-back since Brazil all the way back in 1962.

Qualifying campaigns usually start to take place two years before the tournament begins, meaning we won’t know the full picture for some time, but there are some topics already being raised, such as whether Lionel Messi will hold on for another four years to play a World Cup match in his home nation.

For now, however, six nations have their spot without even kicking a ball, and preparations will begin on planning a tournament to honour the very first World Cup 100 years ago.

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Every Best Player Award Winner Listed

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The World Cup Golden Ball is awarded to the best player of each World Cup tournament, as voted for by a panel of football journalists and technical staff.

It’s one of the most prestigious individual honours in football, recognising the player who has had the greatest impact on the World Cup as a whole, not necessarily the player who scores the most, or whose team wins it, though that does help at times.

Since its introduction in 1978, the award has gone to some of the greatest players ever to grace the game. Here is every winner listed, along with what made their tournament so special.

All World Cup Golden Ball Winners

Year

Host

Winner

Country

1978

Argentina

Mario Kempes

Argentina

1982

Spain

Paolo Rossi

Italy

1986

Mexico

Diego Maradona

Argentina

1990

Italy

Salvatore Schillaci

Italy

1994

United States

Romario

Brazil

1998

France

Ronaldo

Brazil

2002

South Korea/Japan

Oliver Kahn

Germany

2006

Germany

Zinedine Zidane

France

2010

South Africa

Diego Forlan

Uruguay

2014

Brazil

Lionel Messi

Argentina

2018

Russia

Luka Modric

Croatia

2022

Qatar

Lionel Messi

Argentina

2026

USA, Canada, Mexico

Rodri

Spain

13

1978 – Mario Kempes (Argentina)

Playing on home soil, Mario Kempes was the undisputed star of the 1978 World Cup. The Valencia striker finished as the tournament’s top scorer with six goals, including two in the final against the Netherlands, which Argentina won 3-1 after extra time.

Kempes was direct, powerful, and virtually unstoppable as he ran at defenders. His performances helped deliver Argentina their first-ever World Cup title, making him a national icon in the process. It was a golden summer for Kempes and for Argentine football, and few would have argued with his selection as the tournament’s standout player.

12

1982 – Paolo Rossi (Italy)

Leo Junior Brazil with Paolo Rossi Italy Reuters

Few World Cup stories are as remarkable as Paolo Rossi‘s in 1982. Having returned from a two-year ban for alleged match-fixing, Rossi was goalless in Italy’s opening matches before exploding into life in the knockout rounds. He scored a hat-trick against Brazil, both goals against Poland in the semi-final, and the opener in the final against West Germany.

Six goals in three games transformed him from a bit-part player to a tournament icon. Italy lifted the trophy, and Rossi also won the World Cup Golden Boot and the Ballon d’Or that year, completing a rare treble of individual honours.

11

1986 – Diego Maradona (Argentina)

Diego Maradona Hand of God Argentina vs England 1986 World Cup

The 1986 World Cup belonged to Diego Maradona in a way no tournament has belonged to any single player before or since. He was imperious throughout, dragging Argentina to the title almost single-handedly.

Against England in the quarter-final, he scored arguably the two most famous goals in football history within four minutes. The infamous Hand of God and the sublime solo run from inside his own half. He then tore Belgium apart in the semi-final before setting up the winning goal in the final against West Germany. The Golden Ball was a formality. This was Maradona at the absolute peak of his powers.

10

1990 — Salvatore Schillaci (Italy)

Salvatore Schillaci Celebrates a goal at Italia 90

Nobody could have predicted that Salvatore Schillaci would be the breakout star of Italia ’90. The Juventus striker had only made his Italy debut three months before the tournament, but he burst onto the World Cup stage with infectious energy and a serious eye for goal.

He finished as the tournament’s top scorer, netting six goals in as many matches before they were eliminated by Argentina on penalties in the semi-final. Though Italy fell short, Schillaci’s Golden Ball and Golden Boot were thoroughly deserved.

9

1994 – Romario (Brazil)

Brazil's Romario holding a Brazilian flag.

Romario arrived at USA ’94 as one of the most feared strikers in world football, and he more than lived up to the billing. The Brazilian forward scored five goals as Brazil won their fourth World Cup title.

He was a constant menace to defenders, combining beautifully with Bebeto in a partnership that’s one of the most celebrated in World Cup history. Romario scored in each of his group stage matches, got an assist for Bebeto in the round of 16, and then scored once in both the quarter-finals and semi-finals. The Golden Ball recognised not just his goals, but his overall brilliance throughout the tournament.

8

1998 – Ronaldo (Brazil)

Ronaldo Nazario

The circumstances surrounding Ronaldo‘s 1998 World Cup final appearance remain shrouded in mystery to this day, with Brazil’s talisman suffering a convulsive fit in the hours before the game and performing well below his best in a 3-0 defeat to France.

Yet his performances throughout the rest of the tournament had been sensational. O Fenomeno scored four goals and provided three assists. His Golden Ball was awarded on the strength of the tournament as a whole, rather than the final alone, and on that basis, few could argue that Ronaldo had been the most exciting attacker in the competition.

7

2002 – Oliver Kahn (Germany)

Oliver Kahn in the 2002 World Cup final

It could have easily been Ronaldo’s award for the second time in a row, but Oliver Kahn became the first and, to date, only goalkeeper to win the World Cup Golden Ball when Germany reached the final in South Korea and Japan.

The Bayern Munich shot-stopper was virtually unbeatable throughout the tournament, making a series of stunning saves that single-handedly kept Germany in matches they had little right to win. His performances against Paraguay and the United States in the knockout rounds were particularly outstanding, and he conceded only one goal en route to the final. It was there, whilst playing with torn ligaments in his finger, that a rare error gifted Ronaldo the opening goal in Brazil’s 2-0 victory, but his contribution to Germany’s run to the final meant the award’s direction didn’t change course.

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2006 – Zinedine Zidane (France)

France's Zinedine Zidane runs with the ball against Portugal.
France’s Zinedine Zidane runs with the ball during their World Cup 2006 semi-final soccer match against Portugal in Munich July 5, 2006. FIFA RESTRICTION – NO MOBILE USE REUTERS/Jerry Lampen (GERMANY)

Zinedine Zidane came out of international retirement for the 2006 World Cup and reminded the world exactly why he was considered the finest player of his generation. He was majestic throughout, pulling the strings in midfield with elegance and authority as France reached the final.

It was there, where a cheeky Panenka against Gianluigi Buffon summed up his supreme confidence. However, the tournament ended in heartbreak and controversy when he was sent off in extra time for headbutting Marco Materazzi, and France subsequently lost on penalties. Zidane’s Golden Ball, awarded despite the red card, acknowledged a career-defining performance up to that shattering final moment, which closed the curtain on his days playing football.

5

2010 – Diego Forlan (Uruguay)

Uruguay v Germany: 2010 FIFA World Cup - Third Place Play-off Joern Pollex/Getty Images

Diego Forlan‘s performances at the 2010 World Cup in South Africa were a joy to behold. The Atletico Madrid striker carried Uruguay to the semi-finals, scoring five goals, three of which were sublime efforts.

Forlan’s mastery of the Adidas Jabulani, the heavily swerving and unpredictable ball that was used for the tournament, played a huge part. Forlan practiced for months with the ball that everyone was criticising ahead of the World Cup, and he turned it into a weapon he used to deadly effect. It was Forlan’s work ethic as much as his already existing ability, that allowed him to tame the notoriously unpredictable ball, with his hours of dedication on the training pitch translating directly into the stunning goals that earned him the Golden Ball.

4

2014 – Lionel Messi (Argentina)

Lionel Messi Argentina 2014 World Cup final

Lionel Messi carried Argentina to the 2014 World Cup final on his shoulders, scoring four goals, providing one assist and a tournament-high, 23 key passes.

His performances in the group stage, particularly his winning goal against Iran, showcased his ability to conjure magic from nothing, something that BBC Sport commentator Jonathan Pierce foreshadowed as he said, “give it to him and pray,” a mere second before he whipped the ball into the top corner.

Unfortunately for Messi, Argentina were defeated in the final, leading to the bittersweet scenes of the dejected maestro reluctantly carrying his accolade rather than lofting the World Cup trophy.

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‘I Won The Open Championship

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Ryan Fox won the 154th Open Championship at Royal Birkdale and has revealed what he believes a 10-handicap golfer could shoot around the course in the same conditions.

Fox powered himself into contention after a record-equalling round of 62 on Saturday, leaving him two-strokes off the lead. Trailing Sam Burns going into the final day, Fox shot two-under-par, sealing his triumph with a birdie on the 18th to take home his first Major.

His final round was not without its hiccups, however, with the course tripping him on the ninth, 11th, and the 15th, where he made bogeys. So, how does Fox think an amateur would fare going around the Southport course facing the same championship conditions?

YouTuber Plays Royal Birkdale

Royal Birkdale Bill Streicher via Imagn Images

Ahead of the final Major of the year getting underway, YouTuber Erik Anders Lang had the opportunity to play the course for the Royal Golf Club YouTube channel as part of their ‘Breaking’ series. Breaking sees golfers of various handicaps challenged to break specific scores on championship courses.

Heading to Royal Birkdale, Lang, who is a six-handicapper, was challenged to break 80. He ended up carding a 24-over-par with a round of 94. Enduring heavy winds, Lang shot just two pars and struggled on the greens with his putting stroke in the wind.

So, if a golfer with a six-handicap shot a 94, what did this year’s Open champion Ryan Fox predict for a 10-handicap golfer?

Ryan Fox’s 10-Handicapper Prediction

Ryan Fox Phil Noble via Reuters

Fox said he thinks a 10-handicap golfer could break 100 under Open Championship conditions around Royal Birkdale. However, they would be relying on some lucky breaks.

The New Zealander was reflecting after his second round, before the record-equalling 62 on Saturday that brought him into title contention. Comparing it to Shinnecock Hills in New York, which hosted this year’s US Open, Fox said: “Shinnecock was absolutely brutal this year, and a 10-handicapper wouldn’t have broken 100 off the back tees the way we played it.

“But around here you can get away with missing a few shots here and there in the rough.”

Fox, for his part, finished the 2026 US Open tied-26th, with Wyndham Clark taking home the title after carding four-under-par. Clark was one of just three golfers to finish under-par through all four rounds.

On Birkdale, Fox continued: “I think a 10-handicap will still struggle, but if we drive it in the fairway the ball is going miles. They have a chance of breaking 100, I would say, but they could also have absolute nightmares in the bunkers, and that would be fun to watch, too.”

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