The World Cup is the single biggest sporting event in the world which sees the greatest footballers on the planet competing against each other every four years for the right to be crowned champions.
As well as being a raucous theatre for creativity and ingenuity on the pitch, the sheer scale of the month-long occasion means that it represents an ideal opportunity for brands and corporations to get their message out to a global audience, as millions of spectators attend games or tune in to them on TV.
Historically, the World Cup has inspired a number of unique efforts, with Coca-Cola deploying the skills of Diego Maradona ahead of the 1982 World Cup, McDonald’s unearthing a young Scott Parker for their 1994 World Cup commercial and Nike memorably utilising the Samba magic of Brazil and Ronaldo Nazario in the lead up to the 1998 World Cup.
Taking their lead from the big-hitters, others have also sought to leverage their various endorsement rosters in order to maximise the appeal of their products and it has become the norm to see brands attempt to one-up each other.
Ahead of the 2026 World Cup in the United States, Canada and Mexico, GIVEMESPORT takes a look at the best ads – have a read and let us know if you agree or not.
11
Coca-Cola – Uncanned Emotions
Ft. Peter Drury
Coca-Cola appeals to the senses with an ad that focuses on the subtle sounds associated with watching a game, from nervous tapping on a soda bottle to the almost anticipatory hiss of a can opening and it is all augmented by the inimitable voice of commentator Peter Drury. The brand’s iconic red and white colours are front and centre, with moments between fans serving as metaphorical echoes of the match. Enough to inspire a thirst.
10
Stella Artois – Celebration Ft. David Beckham
Only Fools Rush In
History has taught us that Elvis Presley provides a wonderful soundtrack to a football advert (if you don’t know what I’m talking about, watch this classic World Cup ad from 2002, directed by Terry Gilliam, no less) and Stella Artois got the memo. The Belgian beer company have paired Elvis’ ‘Only Fools Rush In’ with a wisely serene David Beckham in their World Cup 2026 commercial. As Stella Artois rains down on the elated spectators, Beckham holds firm during the celebrations and subsequently relishes the taste of prudence.
9
Jim Beam – Home Field Advantage
Starring Tim Howard
Jim Beam leans in to the traditional settings of American sports fandom – the living room, backyard barbecues and “the dive bars that smell like winning” – to promote their wares ahead of the World Cup, declaring that they have “Home Field Advantage”. A confident man on a lawnmower casually runs through the various scenes tossing bottles to fans and it even features a cameo from legendary “Goalie Guy” Tim Howard, who endears himself with a “nice save” towards the end.
8
Budweiser – Let It Pour
Jurgen Klopp and a Hint of Erling Haaland
Former Liverpool boss Jurgen Klopp ominously declares, “it’s happening again” and proceeds to immerse himself in the writhing madness of the fans, which includes a group of Argentina fans transporting a goat through the streets and a Japanese businessman emerging with his entire face painted. Norway’s Erling Haaland makes an appearance too, but only just – we don’t actually see the Manchester City sharpshooter’s face. “Trust the magic!”
Mohamed Salah and Alexia Putellas Pop Up
David Beckham might have hung his boots up many moons ago, but the former Manchester United and Real Madrid star remains ubiquitous in football advertisements, evolving into something of a successor to Eric Cantona in that respect. Ahead of the World Cup, he has teamed up with his long-time partners Pepsi for an imagined Football Nation, where fickle fans decide which rules to keep and which to dispense with. The ad features the likes of Mohamed Salah, Alexia Putellas, Vinicius Jr and none other than former Rangers trialist Gordon Ramsay.
6
IRN-BRU – We’re Made in Scotland from Girders
John McGinn Tees up ‘SuBo’
Singer Susan Boyle appears at the top of Forth Bridge to bring IRN-BRU’s 2026 World Cup advert to a crescendo, but only after being assisted by none other than Aston Villa’s John McGinn. With Scotland returning to the World Cup for the first time since 1998, the famous Scottish soft-drink company has assembled a cohort of notable Scots in noteworthy backdrops to cheer the team on with a typically tongue-in-cheek anthem.
5
adidas – La Preparacion Americana
Lamine Yamal on a Mechanical Bull
As part of their push to promote their fresh range of kits ahead of the World Cup, adidas brought together Lamine Yamal, Florian Wirtz and Lionel Messi for a tongue-in-cheek portrayal of the lengths players will go to in order to prepare for a tournament in North America. Germany’s talisman Wirtz weaves through a furious blob of American footballers before scoring past a hapless hockey goalkeeper, Yamal stylishly tames a mechanical bull while wearing a cowboy hat and Messi hits strike after strike with the wand that is his left foot at the bowling alley.
4
Lays – Bandwagon (Ft. Will Ferrell & David Beckham)
LAFC Owner Rouses a Nation of Bandwagoners
Los Angeles FC part-owner and veritable funnyman Will Ferrell has fired up the bandwagon and is trailing it all across America in one of Lay’s’ World Cup 2026 ads. As well as convincing a few cowboys to get on board with a lusty ‘yee-haw’, Ferrell talks legendary Seattle Seahawks running-back Marshawn Lynch into embracing (real) football. To cap it all off, the omnipresent David Beckham appears (once again!) and takes umbrage at the suggestion that he, of all people, could be considered a bandwagoner.
3
Lego – Everyone Wants a Piece
Just a Few GOATs and Toy Bricks
Lego has been a partner of FIFA for a while now and the Danish construction toy company has brought together the biggest names in the sport for a clever ad ahead of the World Cup. Kylian Mbappe, Cristiano Ronaldo, Vinicius Jr and Lionel Messi sit at a spinning circular table, each of them taking their turn to add a brick to the Lego World Cup trophy. However, as will be the case come the final in July, there is only room for one of them on top. Unless, maybe there will be a surprise?
Ft. Trinity Rodman, Jude Bellingham and Timothee Chalamet
adidas has recruited arguably the most famous Saint-Etienne supporter in the world to garnish their World Cup 2026 advert with some Hollywood chutzpah. Timothee Chalamet assembles a crack team of footballers to finally defeat a mysterious team of backyard players who cannot be beaten. Trinity Rodman, Jude Bellingham and Lamine Yamal join forces for the task as a suitably impressed Lionel Messi watches on from the sidelines. Chalamet regales his troops with the legendary losers who failed to complete the challenge, with Zinedine Zidane, Alessandro Del Piero and – yes – that man Beckham showing up once more.